I had woken early in Chicago to watch the game, but Wayne’s goal certainly made it worthwhile. Not only was the Aon logo extremely visible throughout the multiple global TV replays and photo images when it happened, but years from now, when the goal against Manchester Cityis shown time and again as perhaps one of the greatest of all time, you will still see the Aon name.That one image epitomised the value of Aon’s relationship withManchester United.
I remember Greg Case, our CEO, being in Mexico when United announced the signing of Javier Hernández from Chivas de Guadalajara and he told me that it made him realise how big United were on a worldwide scale.
With Manchester United having more than 330 million global fans and with every televised match having an audience on a par with that of the Super Bowl, we saw the opportunity for a dramatic increase in brand awareness for Aon by securing a partnership with the club and moments like Rooney’s goal against City only strengthen that.
No comments:
Post a Comment